Pippa Small

Pippa Small MBE is Britain’s foremost ethical jeweller — an anthropologist, human rights activist and designer whose bright pink Notting Hill boutique at 201 Westbourne Grove has become a pilgrimage site for those who want their jewellery to mean something. Trained in anthropology with a Master’s in Medical Anthropology from SOAS, Pippa worked with indigenous communities in Panama, Borneo, Thailand and India before jewellery became her means of generating sustainable livelihoods through traditional craft.

Her brand describes its pieces as “talismans for modern life”: organic, hand-finished 18ct gold jewels that celebrate the irregular, uncut beauty of natural stones. The core collection is handmade by master goldsmiths in Jaipur — now using 90% recycled gold — while further collections emerge from remarkable partnerships: nearly two decades with the Turquoise Mountain foundation training jewellers in Kabul, goldsmiths in Myanmar, refugee artisans in Jordan, Fairmined gold from Bolivia’s Yani mine, hand-panned gold in Colombia, and the Fairtrade collective MADE in Nairobi’s Kibera.

The recognition matches the mission. Pippa became an ambassador for Survival International in 2008, received an MBE in 2013 for services to ethical jewellery and charity, and won the Walpole award for corporate social responsibility in 2016 — and her profile went global when Meghan, Duchess of Sussex, wore one of her necklaces in the 2021 Oprah interview. With stores in London and Santa Monica plus a New York presence, Pippa Small proves that luxury jewellery can carry a conscience without sacrificing an ounce of beauty.

Key products

18kt Gold Marigold Necklace
Pippa’s signature flower chain and one of the house’s defining designs: a beautifully simple 16-inch necklace of tiny 18ct gold marigold blossoms, handmade in Jaipur by master goldsmith Sushil. Part of a collection that pays tribute to nature — birds, flowers, snakes, buds and blossoms rendered in warm, softly organic gold — it embodies the hand-made quality that sets Pippa Small apart from machine-finished fine jewellery. Each piece is individually crafted (allow 8–12 weeks for pre-order), hallmarked under the Hallmarking Act 1973, and made with the brand’s Jaipur partners using 90% recycled gold.
View the 18kt Gold Marigold Necklace

18kt Gold Myanmar Chamka Large Flower Pendant
A jewel with a remarkable story, from the Pippa Small Turquoise Mountain (PSTM) Myanmar collection. This bold yellow-gold Chamka flower pendant, worn on a cord, is handmade by Tin Win — a goldsmith raised on Ramree Island in Rakhine State, where the line between workshop and playground was thin, who trained in Yangon under master U Kyaw Than. Pieces like this have been created despite the enormous challenges facing Myanmar’s artisans, and buying one directly sustains traditional Burmese goldsmithing through one of the most difficult periods in the country’s history.
View the Myanmar Chamka Flower Pendant

Press coverage

• The New Arab (March 2026) — a recent in-depth profile visiting the Westbourne Grove boutique, exploring how Pippa turns gold and gemstones into “a language of culture, resilience and connection” from Palestine to Colombia to Afghanistan: Pippa Small Jewellery: Where ethics, craft and culture converge
• The Jewellery Editor — Maria Doulton’s interview on how ethics sit at the heart of every creation: Heart of gold: Pippa Small’s life-changing jewels