All Watches

Youtubers who focus on watches

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Nico Leonard

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Nico Leonard is a Belfast-based watch dealer and one of the most-watched personalities in the watch world on YouTube. Bloomberg has called him the most popular luxury-watch YouTuber, and his blunt, often profane reviews have made him a household name among collectors and a regular thorn in the side of some of the Swiss brands. Born Nico Leonard van der Read more…

Teddy Baldassarre

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Channel Biography Teddy Baldassarre is an American entrepreneur, content creator, and authorized luxury watch retailer who has become one of the most prominent educational voices in the global watch community. Raised in Cleveland, Ohio, Baldassarre posted his first YouTube video in 2017—a straightforward review of his own modest watch collection. Driven by a desire to strip away industry snobbery and Read more…

This Watch, That Watch

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This Watch, That Watch is an independent horological commentary and review channel hosted by Mike. The channel offers a fresh, pragmatically grounded alternative to standard watch content. Rather than simply focusing on case finishes, movement calibers, or technical specifications, Mike unpacks the business, positioning, value proposition, and real-world wearability of timepieces across all price points—from budget microbrands to high-end luxury Read more…